The KINGS OF BOHEMIA brand name
can be found on gift packages containing
products typical of Bohemia and Moravia and associated with their
historical
traditions, such as Pardubice ginger bread; Hořice rolls; plum brandy;
what is
known as "ice" wine; gift boxes wherein tea is sold together with a
set of china made in Karlovy Vary; a selection of beers by Czech
breweries (see
the photogallery).
Since we are not interested
only in the commercial aspects of the idea,
but we would be happy to make our visitors from abroad better aware of
our
Country and its traditions, each product is accompanied by a story of
its
origin, its development in the course of time, benefits, brand name
related
information, and similar facts available in 5 languages (see the
narratives at
the photogallery).
The products become eligible
for this private range of goods
irrespective of their prices, solely in consideration of the quality
and
tradition of recipes followed to manufacture them.
The manufacturers are, naturally, only Czech firms (which is certainly
not the case with the other types of souvenirs), and the same is true
also of
the companies making all packing materials, the promotional agencies,
and the
other involved parties.
Currently, about 30 companies cooperate to make the products complete;
it was one of our objectives - we intended to lend a helping hand to
Czech
producers, particularly the minor ones.
An unchallengeable advantage of
the souvenir foodstuffs rests in their
limited lifetime - unlike all those decorations brought from each and
every
trip and mostly difficult to find a place for, the foodstuffs are eaten
or
drunk almost immediately and a new supply may be eagerly awaited...
In fact, the idea behind the project has popped up thanks to personal
experience of services rendered by some hotels abroad.
This private range of products
has been earmarked primarily for hotel
reception desks, restaurants, souvenir shops, info-centers, etc.
Moreover, we are ready to provide customized marketing support; to
install a company sign; or to provide a similar kind of aid.
We will be happy to discuss the details with you in person.
Traveling is pleasant on many
accounts and the experience of local food
and specialties is unquestionably one of the most enjoyable.
A country dwelling self-complacently on the past only and not trying to
build its own distinctive presence will become a copy of others,
deprived of
any prospect of the future.
Therefore, we will be more than
glad if you decide to support the
project and help make Bohemia known even better.







